TRP Full Form: How to Calculate TRP for any Channel?
Do you know TRP’s Full Form? Or what is meant by TRP or even its uses. The Full form of TRP is television rating point, a tool used to calculate the most viewed programs on television.
It also gives an idea of the popularity of the TV Program or Channel and the people’s preferences.
Well, in today’s article, I will give you detailed information about the TRP. And I will also tell you the TRP Full form, How to Calculate TRP, How do Channels earn From TRP?, Advantages of TRP? How Media makes money from TRP and some relevant FAQs.
So if you want to know more about TRP, read the article till the end. So let’s start the article.
What is TRP, and What is the TRP full form?
TRP Full Form is Television Rating Point; we can calculate the popularity of the television program. It helps to know the most viewed Channel and program displayed on the TV (Television).
It also helps the advertisers to understand the preferences and moods of the people. According to the TRP of the TV channel or the program, the advertisers decide where to display their advertisements. The investors will decide about their investment of money in any channel or the program.
How to calculate (TRP Full Form)Television Rating Point?
The Indian agencies calculate TRP. Earlier, Doordarshan Audience Research TV was calculating these ratings during that time.
But now, The TRP is calculated by the Indian Agency, the Broadcast Audience Research Council, using “BAR-O-meters. It releases the results of every TV channel and program on Thursdays on their ranking basis.
It has installed the “BAR-O-Meters” in an average of 45,000 paneled households. With the help of “BAR-O-Meters” gadgets, the Indian Agency calculates the popularity and viewers of each Channel and calculates TRP based on those records.
We can also calculate the TRP of each Channel in a different method, and it is called picture matching. In this method, the people meter records a small part of the picture watched by the people on TV. The people collect the data from the set of homes in the form of pictures.
What are the advantages of the Television Rating Point(TRP Full Form)?
The major advantage of the TRP is that it helps the investors or advertisers to know whether which Channel or platform is best for them to show their advertisement or invest. With the help of the TRP, only they invest in Channel and TV programs.
It also benefits the broadcasting company by charging higher charges from the advertiser according to the higher ratings from the respective channels or TV shows.
Through TRP, it is easy to find and understand the client’s requirements and also their preferences.
What are the disadvantages of the Television Rating Point (TRP Full Form)?
One of the main disadvantages of the TRP is that they frequently change channel frequencies without apprising the home viewers; this can cause a major loss on the TRP numbers.
There is no complete data available concerning the viewership of the people. Even though the households are calculated strategically, there is no exact data because many households are left from the TRP calculation.
It is not always necessary that the higher TRP rates are fair. Sometimes to earn more TRP ratings, the content providers modify the content to make it more appealing and attractive to the investors. However, this may not always be original.
How do the TV channels earn from the Television Rating Point(TRP Full Form)?
The TRP is calculated with the motive to earn money. If the program or tv channel’s TRP has higher ratings, then the advertisers have to pay more money to the TV channel, and by this way, the TV channels earn millions and billions of rupees from the advertisers.
The more the TRP ratings are, the more the advertising companies will be interested in showing their ads on the TV channels in between the episode.
TRP is not only helpful for the advertisers; it equally helps the channels by increasing their TRP through the peaks. Overall this is how the TV channels make money from the TRP.
What is the Importance of the TRP?
TRP is important for knowing the viewership and popularity of the program and the TV channel. It helps determine the people’s choices and views regarding the TV channels and their favorite programs.
They help detect the most loved and viewed channels, which is beneficial for the advertisers and the investors to know the best place for their investment.
How to Calculate TRP for any Channel?
The TRP Can be calculated with the help of “BAR-O” meters by the Indian Agency, the Broadcast Indian Research Council. It calculates and releases the results every week every Thursday, which shows the ratings of all TV channels and TV programs.
The TRP is calculated using the denominator as the total target audience and the numerator as the total impressions delivered to this audience * 100; the TRP is calculated for the Channel.
Frequently Asked Questions about “TRP full form” and “How to calculate TRP for any Channel?”
Which is the best TRP as per the reports?
The best TRP is considered for any channel is a minimum of 3. If the TRP rate is 3, it is considered to be the best and the satisfactory one.
What is the benefit of the Television Rating Point TRP?
The TRP benefits only the investors and the advertisers. Based on TRPs, the advertisers and the investors invest in their favorite TV channel. The more the TRP of the TV channel or show, the more the advertisers will be driven towards it.
Overall the TRP benefits only the advertisers and the investors but not the customers. The customers are neither benefited nor impaired by the TRP.
What are the channels that have the highest TRP in India?
Some of the highest TRP TV channels in India are;
- Star Utsav
- Sun TV
- Star Plus
- Star Maa
- Zee Anmol
- Sony Pal
- Colors
- Zee TV
- Star Vijay
- Zee Telugu.
These are some of the highest TRP channels in India.
How do TV Channels earn money?
As we all know that channels earn money from the advertisement, so if the TRP of the TV channels is high, the advertisers pay more, and thus the TV channels earn money from the advertisers. Read More
